O j a s v y Press Release
O j a s v y, an upscale, contemporary, fair-trade apparel line for the high-end, fashion conscious, socially responsible customer, has just been launched by rupalee, a fair-trade craft and clothing manufacturing company. Designed by talented international designers, O j a s v y uses natural and sustainable hand-woven fabrics, eco- friendly dyes and hand embroidery.
O j a s v y is designed for the enlightened, glowing woman who is the embodiment of originality, is knowledgeable about style and trends, and has sustainability at heart. O j a s v y is a Sanskrit word that means a woman who glows from inside - an apparel line for the woman with a glow. Conceived to make its wearers look fabulous at all times, O j a s v y is sustainable glamour that is always feminine and graceful.
O j a s v y is also about eco-friendly garments. The process of their manufacturing, sales and wearing brings hope, dignity, joy, peace and respect to all. O j a s v y’s mission is to give back to the world and the environment, to practice kindness and gratitude for all we have, and to care about all generations of life to come.
For twelve years O j a s v y’s CEO, Poonam Singhal has been marketing handicrafts from poor rural villages in her native India. O j a s v y can justly celebrate over a decade of empowering Indian women through its programs of education, outreach, training, and marketing; enabling them as proud artisans and receivers of fair compensation for their work.
O j a s v y practices the fair trade principles. O j a s v y label belongs to rupalee. which is a member of the Fair Trade Federation of North America and Green America. rupalee certified by Craftmark of India.
### |
